Pathmatics

Pathmatics is a leading digital advertising intelligence platform designed to help marketers, brands, and agencies understand how competitors spend and perform across digital channels. It provides visibility into ad spend, creatives, impressions, and overall campaign strategy across platforms like social media, display, video, and more.

Whether you’re planning campaigns, analyzing competitors, or optimizing ad creatives, Pathmatics aims to turn complex ad data into actionable insights.

1. Omnichannel Ad Intelligence

Track ad spend and impressions across social, display, video, mobile, and OTT/CTV platforms

Covers major platforms like Facebook, YouTube, TikTok, and more

2. Competitor Analysis

Compare brands side-by-side

Analyze share of voice, rankings, and ad distribution

Understand where competitors invest their budgets

3. Creative Insights

Access real ad creatives, messaging, and CTAs

Analyze what content performs best

Identify winning ad formats and trends

4. Historical & Trend Data

View current and historical ad spend trends

Identify seasonal patterns and campaign timing

Improve long-term media planning

5. Audience & Targeting Data

Insights into audience profiles and targeting strategies

Helps refine campaign positioning

6. Market Benchmarking

Track market share and brand visibility

Compare performance against top advertisers

Identify growth opportunities

7. Data Export & Reporting

Export reports in CSV or PDF formats

Includes creatives, spend data, and rankings

8. Advanced Analytics & Filtering

Filter by creative type, placement, geography, and more

Deep analysis of campaign performance and strategy