About 8th Wall
8th Wall (Niantic) provides tools to create powerful augmented reality experiences that run in the browser.
8th Wall is a powerful WebAR (Web-based Augmented Reality) platform that lets developers and brands create immersive AR experiences directly in a browser—no app download required.
It’s widely used for marketing campaigns, interactive websites, product visualization, and AR experiences that work across billions of devices.
Pros
✅ Easy access for users
No app download = higher engagement rates
- Ideal for marketing campaigns and quick experiences
✅ All-in-one platform
Development, hosting, and publishing in one place
- Reduces need for multiple tools
✅ Cross-device reach
Works on billions of devices globally
- No need to build separate iOS/Android apps
✅ Advanced AR capabilities
Strong tracking (world, face, image)
- Real-time interactive AR features
✅ Flexible for developers
Full JavaScript control + visual tools
- Works with popular 3D frameworks
✅ Fast deployment
Publish instantly via URL
- Easy updates without app store approval
Cons
❌ Limited by browser performance
Web-based AR can be slower than native apps
- Depends on device hardware and browser capabilities
❌ Expensive for commercial use
Licensing costs can be high for businesses
❌ Requires web development skills
Knowledge of JavaScript, WebGL, and 3D tools often needed
❌ Internet connection required
Experiences typically need stable connectivity
❌ Not ideal for native AR apps
Better suited for WebAR, not full native AR development
❌ Platform dependency
Relies on proprietary ecosystem and licensing model