8th Wall
About 8th Wall
8th Wall (Niantic) provides tools to create powerful augmented reality experiences that run in the browser.
8th Wall is a powerful WebAR (Web-based Augmented Reality) platform that lets developers and brands create immersive AR experiences directly in a browser—no app download required.
It’s widely used for marketing campaigns, interactive websites, product visualization, and AR experiences that work across billions of devices.
Key Features
🌐 WebAR without app installs
- Runs directly in mobile browsers (iOS + Android)
- Users access AR via a simple link or QR code
- Eliminates friction from app store downloads
🧠 Advanced AR engine (SLAM tracking)
- Real-time Simultaneous Localization and Mapping (SLAM)
- Enables markerless AR (place objects in real-world space)
🎯 World, face & image tracking
- World tracking (surface detection)
- Face effects (filters, accessories)
- Image recognition (track posters, packaging, etc.)
☁️ Cloud-based development tools
- Built-in cloud editor + hosting
- Real-time preview, debugging, and publishing
- Team collaboration workflows
🧩 Cross-platform compatibility
- Works on smartphones, tablets, and AR/VR headsets
- Supports frameworks like three.js, A-Frame, Babylon.js
🤖 AI & 3D content integration
- AI-generated assets and experiences
- Integration with generative AI tools
- Support for volumetric (hologram-style) video
📍 Location-based AR (VPS)
- Anchor AR content to real-world locations
- Enables persistent, geo-based experiences
Pros
✅ Easy access for users
No app download = higher engagement rates
- Ideal for marketing campaigns and quick experiences
✅ All-in-one platform
Development, hosting, and publishing in one place
- Reduces need for multiple tools
✅ Cross-device reach
Works on billions of devices globally
- No need to build separate iOS/Android apps
✅ Advanced AR capabilities
Strong tracking (world, face, image)
- Real-time interactive AR features
✅ Flexible for developers
Full JavaScript control + visual tools
- Works with popular 3D frameworks
✅ Fast deployment
Publish instantly via URL
- Easy updates without app store approval
Cons
❌ Limited by browser performance
Web-based AR can be slower than native apps
- Depends on device hardware and browser capabilities
❌ Expensive for commercial use
Licensing costs can be high for businesses
❌ Requires web development skills
Knowledge of JavaScript, WebGL, and 3D tools often needed
❌ Internet connection required
Experiences typically need stable connectivity
❌ Not ideal for native AR apps
Better suited for WebAR, not full native AR development
❌ Platform dependency
Relies on proprietary ecosystem and licensing model
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